Calm, One-to-One Dog Grooming in Attleborough

Your dog's welfare and comfort will always come before achieving a particular hairstyle.

Mats can pull tightly against the skin, restrict movement, trap moisture and make brushing uncomfortable. We will assess your dog's coat before beginning the groom and discuss the safest available option.

Where light matting can be removed comfortably, we may carefully brush or separate small areas. We will not subject a dog to prolonged or painful de-matting.

If the coat is heavily or tightly matted, the kindest option may be to clip the coat short beneath the matting. This can result in a much shorter finish than originally requested, but it allows us to remove the coat as safely and comfortably as possible.

Severe matting can hide existing skin irritation, bruising, sores, parasites or other problems. Removing a tightly matted coat may reveal redness and can occasionally cause minor irritation because the skin has been restricted beneath the coat.

We will contact the owner where possible before making a significant change to the agreed style. However, if matting is more severe than expected and the dog's welfare requires a shorter clip, permission given through the grooming consent form allows us to proceed safely.

Additional time required because of matting is charged at £10 per 15 minutes.

Owners will be given practical advice about brushing, coat maintenance and recommended grooming intervals to help prevent matting from returning.

The grooming consent and safety form we send after your appointment is agreed covers this policy: “I understand that Rootophia Groom follows a humane de-matting policy. I give permission for a severely matted coat to be clipped shorter where this is considered the safest and kindest option for my dog.”

Please check your dog before attending and ensure that regular flea and tick prevention is kept up to date.

If live fleas or ticks are discovered during the appointment, the owner will be informed.

Where it is safe and appropriate to continue, we will use a suitable flea and tick shampoo as part of the groom. This treatment helps remove parasites present on the dog during the appointment, but it does not replace appropriate veterinary or household treatment.

If an infestation is severe, or continuing the groom would risk spreading parasites or compromising welfare, we may need to shorten, alter or stop the appointment.

Owners may be advised to contact their veterinary practice and treat the dog's bedding, home and any other pets in the household.

The grooming consent and safety form we send after your appointment is agreed covers this policy: “I understand that Rootophia Groom may use a suitable flea and tick shampoo if live fleas or ticks are found and may alter or stop the appointment if the infestation is severe.”

• All grooming appointments are one-to-one.
• We do not offer teeth cleaning.
• Please toilet your dog before arriving.
• Please tell us about allergies, skin conditions, medical conditions and previous product reactions.
• Please tell us if your dog has previously bitten, snapped or become distressed while being groomed.
• Prices can vary according to breed, coat type, coat condition, behaviour, matting and time required.
• We reserve the right to alter or stop an appointment if continuing would compromise the dog's welfare or the safety of the dog or groomer.
• A completed grooming information and consent form is required before the agreed appointment can take place.

All prices shown are starting prices. The final price depends on breed, size, coat type and condition, behaviour, matting and time required. See the services and prices section, and we will confirm an estimate before your appointment.

It varies by coat type, but many dogs do well with a groom every 6–8 weeks alongside regular brushing at home. We are happy to recommend a suitable interval for your dog.

Your dog's welfare comes first. Where matting is severe, the kindest option may be a shorter clip. Full details are in our humane de-matting policy above.

We will let you know, and where safe we may use a suitable flea and tick shampoo. Please see our flea and tick policy in the policies section above.

Yes. Our calm, one-to-one appointments are ideal for nervous dogs. We take time, use gentle handling and stop if continuing would cause unreasonable distress.

Yes — for puppies up to six months old. These gentle first sessions help puppies get used to being handled, bathed and dried in a calm way.

Yes, for suitable coat types. Suitability and final pricing are confirmed following a free coat consultation — check availability on WhatsApp to get started.

Send us your dog's breed, a recent photo and your preferred day on WhatsApp. We will reply with an exact price and our next available appointments. There is no lengthy form at this stage.